Kathryn Soderberg, president of Soderberg Insurance Services, Inc., located in Lynnfield, Mass., is pleased to announce that the agency is celebrating 40 years of meeting the insurance needs of the Northshore region of Massachusetts.

Soderberg Insurance Services, of Lynnfield, Mass., is marking 40 years in business. Employees include, from left, Natalie Sandoval, Lois Ramocki, Diana Rodriguez, Joan Dillon, Fran Soderberg, Kathryn Soderberg, Karen Soderberg and Douglas Soderberg. The senior Soderbergs are originally from the Caribou area and spend summers at Madawaska Lake.
“A family owned and operated agency, we have continued to provide the same personal service to our customers since our founding by Douglas Soderberg in 1968,” stated Kathryn Soderberg, CPCU, company president. “Our motto is, ‘Our knowledge is your best insurance.’”
As an SIAA Insurance Choices agency, Soderberg Insurance Services, Inc. is positioned to offer its customers more options in insurance products and companies. According to Kathryn Soderberg, “We now have over 10 auto insurance companies available to provide competitive rates in Massachusetts; with the upcoming auto insurance reform, this positions us to truly meet the needs our customers. Soderberg Insurance is dedicated to providing superior customer service.” The agency is also known in the Lynnfield community for their long time involvement organizing activities for special needs young adults. The agency has found a unique business niche in the Hispanic marketplace. Three of the staff members are bi-lingual (Spanish/English) including the agency’s president.
Soderberg Insurance Services joined forces with SAN Group and SIAA Insurance Choices, the largest alliance of independent insurance agencies in the Northeast. The relationship with SAN Group is now in its 10th year. By being a part of SAN Group, Soderberg Insurance Services has access to additional markets, training, consulting services, marketing services, and enhanced cross-selling capabilities.
Company founder Douglas Soderberg and his wife Frances (Roderick) Soderberg are from New Sweden and Caribou respectively. They moved to greater Boston with their young family where Douglas founded the insurance agency. The Soderbergs continued to spend many summers as a family at Madawaska Lake.