Annual Visitor Guide
now available for tourists
CARIBOU — Tourists and potential tourists can now find the latest information on visiting Aroostook County in the new 2012-13 Visitor Guide, which has been distributed to chambers of commerce, tourist information centers, hotels and motels and other important locations.
Leslie Jackson, regional tourism developer for Northern Maine Development Commission (NMDC), said that the guides were delivered in mid-November; since then staff and members of the Aroostook County Tourism (ACT) committee have been placing the guides in optimal spots.
“This new Aroostook Visitor Guide is distributed at the Houlton and Hampden North visitor centers, the Aroostook Chambers of Commerce offices, mailed to hundreds of individuals requesting travel information through the VisitAroostook.com website and the toll-free tourism hotline and has been handed out at the many tradeshows ACT and the Maine Office of Tourism attends throughout the year,” said Jackson, adding that the directory is also available at many area businesses, as well as electronically.
But Mike Fawcett, chair of the ACT media and advertising committee, said there is value in having a printed copy.
“With all the push toward social media, having a physical tactile guide is invaluable especially at tradeshows where people want to pick something up and view it right on the spot,” he said. “Different demographics respond differently to information sources. Having the physical guide helps us reach and fulfill the demographic that still prefers a good old book to paw through.”
“The Visitor Guide contains information on all the wonderful things Aroostook County has to offer with topics including, but not limited to, cultural, historical, recreational, hunting, fishing, motorized and non-motorized activities, lodging, dining and events,” said Jackson.
Also included is a directory of tourism-related business and photographs by some of the region’s premier photographers.
“The publication is partially funded by a grant from the Maine Office of Tourism,” added Jackson. “In addition, many local businesses advertise in and support the book which allows us to go above and beyond to create one of the most attractive and information filled marketing pieces in the state of Maine. This guide is the primary marketing tool for attracting visitors to Aroostook and the support from local businesses and organizations is critical to promoting Aroostook County as a tourism destination.”
For more information or for a free copy of the Aroostook Regional Visitor Guidebook, contact Jackson at (207) 498-8736 or e-mail ljackson@nmdc.org.
