Rotary learns of WHOU’s business plans

    HOULTON — Fred Grant, the new owner and general manager of WHOU radio station, featured his business plan during a presentation to Houlton Rotary at the Jan. 30 meeting.
    Grant, who is a Rotarian and past president of the Houlton service organization, has a strong background in internet marketing and web design. He is leveraging this skill set with the power of radio to grow WHOU not only as a station on the dial, but as a marketing firm.
Contributed photo/Michael Clark
ROTARY PRESENTATION — Houlton Rotary hosted WHOU general manager Fred Grant Jan. 30 to talk about his plans for the radio station. Taking part in the discussion are, from left, Scott Dionne, Rotary president; Jason Hill, WHOU morning show host; and Grant.
    Grant realizes that in rural Maine small businesses can’t afford a diverse advertising portfolio, so he offers cost effective opportunities to access numerous advertising options by bringing together Internet and radio. Though a business may pay for his services to establish a website and Facebook page, Grant credits back the fee to the customer in the form of radio advertising. Essentially, he is making it less costly for businesses to develop both a web and radio presence.
    Since he has taken over the station only a few months ago, he has established morning and evening radio shows, a source for current news and weather, designed unique advertising solutions through giveaways and contests, and brought the ability to listen to music and live high school basketball games to the WHOU website: whoufm.com.
    Grant looks forward to adding more radio hosts and advertising opportunities in the near future.